Average Social Gamer: 43 Year Old Woman
Popcap have released a market research survey they recently commissioned, revealing that apparently between the US and UK, the average user of social games is a 43 year old woman. I’m wary of these figures since they don’t include typical platforms such as consoles, and the study doesn’t state a great deal about where the sample came from, but it at least comes from a market research company rather than a PR company.
It also found that only 5% of social game users are under 18. Though I’d like to see how that compares to other platforms, it’s likely the age groups measured by the BBC in 2005 have been creeping upwards. Games are well and truly busting out of the demographic stereotypes that have seen them demonised like comics in the past 20 years.
(CC image by lyzadanger)
